Media Resources: Cleaning Products and Greenwashing

On this page you'll find a collection of our outward communications as well as the media coverage related our new Cleaning Products Standard. Keep coming back as the page will be updated regularly.

NB: For your convenience, here's a Bitly link to this page: http://bit.ly/Y0vbMb

Our CEO Rupert Posner was interview on ABC News 24 recently:

Listen to our CEO on ABC radio...
Our new CEO, Rupert Posner has been busy this week, with interviews on ABC News24, ABC Radio Newcastle and ABC Radio North Queensland. Listen here:
ABC Radio Newcastle (MP3)
ABC Radio North Queensland (MP3)

MEDIA RELEASE: "Cleaning up green claims"
Confusion about the authenticity of green claims on cleaning products can now be solved with the release of a new Cleaning Products Standard by not-for-profit Good Environmental Choice Australia (GECA), which runs the country’s only transparent and independently audited multi-sector green certification program. Read more >>

GECA launches a new Cleaning Products standard
Replacing GECA 17-2007 Cleaning Products, the new standard GECA 17-2012
(available here), is the product of extensive revision. Among the changes are the inclusion of hand-dishwashing detergents and new criteria regarding palm oil, microorganisms, water emissions and waste minimisation. Read more >>

Clean gets green
Marcus Priest of the Australian Financial Review wrote a piece about our new Standard on page 4 of the AFR on Monday 19th Nov. Read the story here >>
_{(NB: This links to the article on the afr.com.au website which is subscription based. For those without a subscription, we have a scan of the article below).}